Breaking news: We won! Yum Brands has
agreed to negotiate with the CIW for a penny per pound raise!
Listen to the press confrence where this announcement was made, and read all about it on
Austin IMC.
For the past three years, farmworkers from Immokalee, FL and their allies have crossed the country, carrying the truth about the sweatshop conditions behind the tomatoes in Taco Bell's products to communities from Tallahassee to San Francisco. Each year, the CIW's Truth Tours have culminated in major actions -- including a 10-day hunger strike in 2003 and a three-day march in 2004 -- outside of Taco Bell's global headquarters in Irvine, California. The 2005 Taco Bell Truth Tour is now on the road, bringing the truth about farmworker poverty to the home of fast-food profits, Yum Brands Inc., the parent company of Taco Bell.
Two Austin IMCistas are on the road with the Coalition of Immokalee Workers' Taco Bell Truth Tour and are filing daily video journals to this website. watch these great videos:
East Leg:
day one |
day two |
day three (
with english subtitles) |
days 4 & 5 |
days 6 & 7
West Leg:
day one |
days 2, 3 & 4 |
day 5
Taco Bell Boycott FAQ |
daily reports from the tour |
student famworker alliance